Privacy Policy

Last updated: July 24, 2025

This Privacy Policy describes the policies and procedures of SAMFEN LIMITED ("we", "our", or "us") on the collection, use, and disclosure of your information when you use our services (the "Service") and informs you of your privacy rights and legal protections.

Our Services

Our Services include the following:

• Mobile Applications: Such as Music Ballz Hop, Beat Cats, Piano Tiles
• Official Website: https://www.samfen.com
• Other related Services

Personal Data We Collect

We collect personal data in the following categories:

1. Information You Provide

When you interact with the Service (e.g., sign up, make purchases, or contact support), you may provide:

• Contact information: Email address, phone number (for service delivery and account notifications) .
• User content: Emails, texts, photos, videos, audio data, gameplay content, or customer support messages.
• Usage-related data: Purchase history, search history, or browsing activity within the Service.

2. Information We Collect Automatically

When you use the Service, we automatically collect data about your interactions, including:

• Identifiers: User ID, device ID, mobile advertising ID, customer number.
• Location data: Coarse location (e.g., country/region) derived from IP address (no precise GPS data) .
• Diagnostics: Crash data, performance data (to identify and fix app issues) .
• Usage data: Product interactions (e.g., button taps, screen visits), advertising data, and access times.

3. Information from Third Parties

We may obtain information from third-party sources, including:

• Social media platforms: If you log in via Facebook, Google, etc., we may receive your email, profile picture, or friend list (authorized by you) .
• App stores: Platforms like Apple App Store or Google Play may share purchase-related information (e.g., username, device ID) .
• Service providers: Analytics tools (e.g., Firebase) or advertising platforms (e.g., Google AdMob) may provide aggregated usage data.

How We Use Your Personal Data

We use your personal data for the following purposes:

1. Providing and Improving the Service

Deliver and personalize products/services, process orders, and provide customer support.

Improve app functionality, develop new features, and tailor content to your preferences.

2. Communication

• Send important updates (e.g., account changes, purchase confirmations) .
• Share promotional offers, newsletters, or surveys related to your interests (unless you opt out) .

3. Security and Legal Compliance

• Protect against fraud, unauthorized access, or misuse of the Service.
• Comply with legal obligations, court orders, or regulatory requirements.

4. Business Operations

Evaluate corporate transactions (e.g., mergers, asset sales), with data transferred to the acquiring party.

How We Share Your Personal Data

We share your personal data only in the following scenarios:

1. Third-Party Service Providers

• SDKs and analytics platforms: Firebase (analytics), Google AdMob (advertising), and others may receive identifiers or usage data to support Service functionality.
• Customer support tools: Third parties assisting with support may access your contact information and inquiry details.

List of key service providers and their privacy policies:

- Google AdMob: https://policies.google.com/privacy

- Firebase: https://firebase.google.com/support/privacy

- AppLovin: https://www.applovin.com/privacy

- IronSource: https://www.is.com/wp-content/uploads/2019/03/ironSourcePrivacy-Policy.pdf

2. Marketing Partners

We may share aggregated data (e.g., user demographics) with partners to deliver targeted ads, such as through Facebook Custom Audiences.

3. Corporate Transactions

Your data may be transferred in mergers, acquisitions, or asset sales, with recipients required to adhere to this Privacy Policy.

4. Legal Reasons

We may disclose data to comply with laws, court orders, or investigations into fraud/illegal activity .

Data Retention and Security

1. Retention

We retain personal data only as long as needed for the purposes outlined in this Policy (e.g., account lifetime, legal obligations).

Some data (e.g., purchase history) may be retained until you delete your account.

2. Security

We use industry-standard measures to protect your data, including:

HTTPS connections, SSL/TLS encryption.

Access controls to limit data access to authorized personnel.

No method of transmission or storage is 100% secure, but we strive to minimize risks.

Your Rights and Choices

1. General Rights

• Access/correct data: Update account details in your settings or contact us to request corrections.
• Delete data: Request deletion by contacting [email protected] (verification may be required) .
• Manage marketing: Opt out of promotional emails via links in messages or adjust notification settings in the app/device .

2. California Privacy Rights (CCPA)

California residents have the right to:

• Request access to categories/specifics of their personal data (twice yearly) .
• Request deletion of personal data collected directly from them (exceptions apply for legal/contractual needs) .
• Opt out of the sale of personal data by contacting [email protected].

3. European Union Privacy Rights (GDPR)

EU residents have the right to:

• Access, correct, or delete their personal data.
• Restrict processing or request data portability (transfer to another provider) .
• Object to processing (with exceptions for lawful reasons) .

To exercise these rights, contact [email protected]. You may also lodge a complaint with a local data protection authority .

Children's Privacy

We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided data, contact us at [email protected] to request deletion.

Links to Third-Party Websites

Our Service may contain links to third-party sites. We are not responsible for their privacy practices; review their policies before sharing information.

Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices or laws. Significant changes will be notified via email, in-app notices, or our website. Your continued use of the Service after changes take effect constitutes acceptance.

Contact Us

If you have questions about this Privacy Policy, contact us:

By email: [email protected]

By mail: 5/F., MANULIFE PLACE, 348 KWUN TONG ROAD, KOWLOON, HONGKONG

Via our website: https://www.samfen.com